The Rising Demand for Printed Faith Journals
Why They Sell and How to Make Yours Stand Out
In a world dinging with digital notifications, one trend quietly continues to grow: the demand for printed faith journals. More than just blank pages, these journals offer something sacred, a space of stillness in the chaos, for people to connect with their faith, reflect deeply, and grow spiritually.
Why Printed Faith Journals Sell: The Market Is Booming
Faith-based publishing is experiencing record-breaking growth. According to data cited in The Wall Street Journal and Christianity Today (Jan. 2025), religious book sales hit $757.7 million in 2022, with over 75% of those sales coming from print formats. Bible and devotional products, where most faith journals fit, are seeing double-digit growth, with Bible sales alone up 22% year-over-year in 2024.
Clearly, readers are seeking more than content, they’re seeking connection.
4 Reasons People Are Buying Faith Journals
- Tangible Connection
There’s a quiet revival of handwritten journaling. Writing by hand feels personal and grounding, especially when reflecting on scripture, praying, or practicing gratitude. - Digital Fatigue
After hours of screen time, people crave rest for their eyes and mind. Faith journaling provides a screen-free retreat that encourages presence and peace. - Gift Appeal
A beautifully designed faith journal is a heartfelt, meaningful gift. Whether it’s for someone going through a tough time, celebrating a spiritual milestone, or simply to stay grounded, it’s a thoughtful way to encourage growth and hope. - Spiritual Discipline
Journaling supports consistency in one’s spiritual life. Prompts, scriptures, and space to reflect help readers build intentional, lasting habits in their walk with God.
How to Make Your Faith Journal Stand Out
- Covers Sell.
Your journal’s first impression matters. Make the cover visually compelling and aligned with your target audience.
Example: Polly Payne of Horatio Printing’s Dream Planner Collection and SOAP Bible Study journals are elegant, with a variety of design options that speak to her audience.
- Guided Content That Inspires
Incorporate scripture, reflective prompts, and a blend of structured and open space to help users engage deeply and consistently.
Example: The Storehouse “Cover to Cover” Journal weaves daily scripture reading with space for prayer, notes, and spiritual reflection—making it easy to build a daily rhythm.
- Target a Niche
Focus on a specific group, moms, teens, women’s ministries, etc. Journals that speak directly to a reader’s context are very impactful.
Example: Young Entrepreneur Kailee Elise has sold over 17,000 copies of her “Steadfast and Sustained” and “Church Notes” journals. Her success? She speaks directly to young women eager to deepen their faith.
- High-Quality Materials
Faith journals are keepsakes. Invest in materials that reflect their lasting value. Our recommended specs:: - Authenticity Matters
Share your personal story or inspiration behind the journal. People connect with products that come from a place of honesty and passion.
Speaking of authenticity, our team also values integrity and honesty. We’re truly grateful when clients share their positive experiences printing with us.
I had little to no experience with all that was required for printing a physical product. the MCRL team was patient with every question and every email, willing to explain things in an understandable way to get to the final product. Carol Popper especially worked alongside me via email for every step of the process.
This Cover to Cover Bible Journal went from a dream to a reality in a matter of months. Every fear of printing overseas and trusting a company I couldn’t physically visit, completely gone. The journals not only arrived, but arrived in tact. Meaning, every journal arrived already packaged with the journal, with the stickers on the back pocket, immediately ready for shipment.
Most companies will not do a draft of the product before the mass production, MCRl sent one months in advance, which allowed me to pre sell the journals to cover to costs to print. Everyone who has touched and seen the journal in person has said that is looks extremely well put together, beautiful and worthy of major publishers picking it up for mass production. From the colors, to the stickers, to the box, to the actual journals, I am floored by the quality and time poured into this from this company.
– Amanda Stores, creator of the Cover to Cover Bible Journal
Final Thoughts
The rise of printed faith journals reflects something deeper than just a market trend, it reveals a yearning for meaningful connection, spiritual growth, and peace in a noisy world. If you’re creating a faith journal, you’re not just launching a product, you’re building a brand, a tool, and a ministry.
Make it honest. Make it beautiful. And most importantly, make it authentically you.
Working on a faith-based journal? We’d love to hear about it. Click HERE for a free, no-pressure quote.
