Custom Sales and Marketing Kits

MCRL designed this durable marketing kit for a client’s sales team. The problem it solved was mundane and expensive: reps were digging through cases to find new product, which wasted time in front of customers and presented new lines badly at the exact moment they needed to look good.

The kit is a custom display box that holds and showcases new items in a fixed layout. Because every item has a defined position, the rep opens the box and the range presents itself. The measured outcome the client reported was more sales, better presentation, and fewer headaches locating product. Nothing about the product changed - only how it arrived in the room.

The design brief for a field kit is different from a gift box. It gets opened and closed daily, carried in a vehicle, and handled by people in a hurry, so board strength, edge protection and insert construction matter far more than luxury finishes. The framing from the video is right: your marketing kit speaks for you. It cannot do all the heavy lifting, but a well-designed, organised and skilfully printed sales kit enhances the image of your company, your sales team and your product line - and a battered generic case quietly does the opposite.