Client Story

Contrast Foundry & The Office of Ordinary Things Hamburgerfonts

@contrastfoundry and @tooot.sf

Contrast Foundry (CoFo), a San Francisco-based type design studio, teamed up with their creative partners — The Office of Ordinary Things and MCRL – to print a book that gets designers hungry to use Hamburgerfonts in their own projects.

The Office of Ordinary Things had a cool concept: Utilize the format of a children’s inspired board book to bring Contrast Foundry’s Hamburgerfont typeface to life in a fun, interactive way.

The result? A playful, hands-on mix-and-match board book where every flip of the page invites designers to explore different types of pairings.

Organized into three tasty categories — Protein (Display Type), Veggies (Body Type), and Condiments (Supportive Type) — each font is paired with a custom illustration and a restaurant-inspired description.

Eco-Friendly Board Book Specifications

Creating a low-carbon printed product was a top priority for the team — from the board book itself to the packaging, every detail was designed with sustainability in mind.

Materials:

60pt Eska® board (cover and pages)
100% recycled fibers (post-consumer waste)
Processed chlorine-free (PCF)
FSC® Certified (Forest Stewardship Council™)

Ink:

Safe soy-based ink
Lead-free & phthalate-free

Finishes:

Embossed Hamburgerfonts title on the spine
Die-cut windows
Rounded corners
Food-safe protective sleeve

Food-Safe Packaging

To reinforce the hamburger concept, a food-safe custom wrapper was printed to protect the book, creating a fun unboxing experience AND doubling as a wrapper for burgers at the launch event!

The overall result is a delicious typographic creation that educates, and engages designers about the versatility of Hamburgerfonts.

To top it all off, The Office of Ordinary Things cooked up a head-turning campaign that introduced Hamburgerfonts to the design world. The offbeat, bold and unforgettable campaign @contrastfoundry launched Hamburgerfonts into the design world with a sizzle! Give them a follow!