A Kickstarter Success Story | Aloha Everything Book and Eco-Friendly Custom Mailer
A bookstore-quality hardcover and shipping-ready branded mailer.
The successful Aloha Everything Kickstarter paired a premium children's book with packaging sized for efficient direct-to-reader fulfillment.
Designing the book and mailer as one fulfillment system
Key takeaways
- The 9.5 x 11 inch, 48-page hardcover was planned together with its fitted mailer.
- The custom kraft mailer mirrors the book's visual character and is ready for a shipping label.
- The shipping label can be applied directly to the mailer, reducing extra packing steps.
- Gold foil, gloss lamination, custom end sheets and substantial board give the crowdfunded book a premium finish.
Read the full breakdown
Crowdfunded publishing succeeds or fails on more than the book alone. Rewards need to arrive safely, the unboxing should match the promise of the campaign, and packing should be repeatable when many orders ship at once.
For Aloha Everything, the 48-page hardcover uses 158 gsm gloss paper mounted to 2.5 mm recycled ESKA board, with gloss lamination, custom end sheets and a gold-foil title.
The custom kraft mailer was sized around the 9.5 x 11 inch book and visually coordinated with it. Because the box is ready for a shipping label, it combines the book and its packaging in a single shipping-ready presentation.
Common Questions
What is a branded mailer box?
Can you make a box for a product you didn't print?
Do I need to deal with multiple suppliers?
What is foil stamping?
Build fulfillment into your book plan
Tell us about your book, campaign quantities and shipping needs so the product and packaging can be quoted together.
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